Prepared for Hollander Glass
November 13, 2026 · KlientBoost
Growth Plan ● Google Ads ● Into 2027

A well-kept account, ready to grow.

Architectural Glass's Google Ads are clean and well run. The next step is a scoreboard you can trust, then more budget for the campaigns that already win. Fusing Center and Bevel King follow the same order.

37%
Brand auctions lost to budget, last 30 days
5.2x
Return on store purchases, last 90 days
12.2x
Brand search return, on a $20 a day budget

Where You Stand

Your own account, read only, last 90 days.

Architectural Glass Google Ads, last 90 days.

$28,453
Ad spend, about $9,500 a month
955
Store purchases credited to ads, $147,822 in sales
5.2x
Return on store purchases
245
Quote requests

August 14 to November 11, 2026. Return counts store purchases only. HubSpot customers and quote requests are counted separately.

The account reports 7.4x. Store purchases alone: 5.2x.

7.4x
Reported, with HubSpot customers and quote requests added
5.2x
Store purchases only, 90 days
"attribution is pretty hard, especially 'cause we don't have, like, a sophisticated reporting system"Amanda Portman, Hollander Glass, November 10, 2026

One question settles the real number: do Shopify orders also become Customers in HubSpot? If some do, those sales count twice.

What's already working. Keep all of it.

Quality Score 8.6 out of 10Under 2% of search spend on searches that can't buyAds land on the matching product pagesNo broad match on keywords that spentNew negatives added October 16 and November 4Every ad approved
NextWhere The Growth IsWhere the next dollar should go.

Where The Growth Is

Four places the next dollar should go.

1Your best campaigns run out of budget.

Brand search, $20 a day
12.2x
Cabinet Glass Shopping, $100 a day
7.9x
Antique Mirror Search, $35 a day
2.5x

Return on store purchases, 90 days. Brand misses 37% of its auctions for lack of budget, Cabinet Glass Shopping 22% (last 30 days). Whether 2.5x pays depends on your margin.

2Your name is also a category. Brand should be your cheapest click.

The Penny Bid
Brand click today
$1.41
Non-brand click
$0.79

Brand shows for about 22% of eligible searches. Split true brand searches from category searches, then cover your brand at full share.

3Shopping drives most sales, on a setup rated Poor.

The Black Box Break-In
59%
$91,154of the $147,822 in store sales comes from the two Shopping campaigns
$567ran outside Shopping, $144 of it on Display and YouTube with no result
No customer listGoogle learns from guesses, not from your real buyers

Both Performance Max Shopping campaigns rate Poor on ad strength. Was URL expansion set on purpose?

4A $1 quote and a $155 order pull bids the same way.

Stack the Deck
$155
Average store order
$1
What bidding counts a quote request as

Every campaign bids on the number of results, not their value. Ads use 9 of 15 headline slots, so there is little to learn from.

NextThe PlanWhat we do first, and what opens later.

The Plan

Scoreboard first, then budget, then testing.

Start with the account that already works.

Core

Architectural Glass Google Ads

  • Blood WorkSettle what counts: the HubSpot overlap, a real value for quote requests, one purchase event in Google Analytics.
  • The Penny BidSplit true brand searches from category searches and cover your brand at full share.
  • Fund Brand and Cabinet Glass Shopping until they stop running out, then move bidding to value at your break-even.
Once access lands

Fusing Center and Bevel King

  • Fusing Center: the same read, then the same fixes, so both stores report one way.
  • Bevel King: Search on phrase and exact match, once the site, quote form and call tracking are live.

Bevel King: two starting points, sized to where you sell.

$1,000 to $1,500 a monthHouston area only: about 7 to 30 leads a month at $50 to $150 a lead
$2,500 to $3,000 a monthNationwide, if doors ship: about 17 to 60 leads a month at $50 to $150 a lead

Planning ranges from Ahrefs search averages and your 2023 door test. Your average job and close rate set the final size.

How you'll know it's working.

"I wanted more, like, strategic guidance, and I would like, you know, like, performance to be measured and communicated."Amanda Portman, Hollander Glass, November 10, 2026

How we prove it

  • One scoreboard: store sales, quote requests and closed customers, each counted once
  • Every month: what moved, why it moved, and what we test next
  • Budget steps up only after a campaign holds its mark for two straight weeks

Deliberately not in scope

  • Building or moving websites, including the Bevel King Shopify move. We tell you what the ads need on the page.
  • Keeping the product feed up to date. We check Merchant Center once and hand your team the changes.
  • Pinterest ads. You run them today, and a holdout test can measure them before anyone moves that budget.
NextThe MathYour store math, and the marks.

The Math

Store math in your numbers. Revenue, not profit, until we have your margin.

Each store order costs $30 and brings about $155.

$30
Ad spend per store order, 90 days
$155
Average store order

Store purchases only. Quote requests and closed customers add on top, once each is counted once.

Run your numbers.

317Store orders a month
$30Ad spend per order
$49,000Store sales a month
+0More orders a month

Arithmetic, not a forecast. Change any cell to run your own numbers.

The marks. Each one set from your data.

Brand impression share22%last 30 days90%+at the lowest price Google allows
Headlines per ad9of 15 slots15with a steady test cadence
Bevel King leadsBaseline monthonce tracking is liveMark set from itleads you want times cost per lead
Store return5.2x90 days, store purchasesYour break-evenset once you share it

The return target sits at your break-even. We do not invent targets.

What we won't promise

  • A return target before we know your break-even
  • Bevel King leads before the site, form and call tracking are live
  • Placement in AI search answers by a date

What we commit to

  • One scoreboard, read the same way every month
  • Every budget step earned by two weeks at the mark
  • Fusing Center gets the same read once access lands
NextThe First 90 DaysWhat happens, and when.

The First 90 Days

Weeks count from access. Our team schedules the kickoff once the agreement is signed.

Scoreboard first, then the budget.

KlientBoostYour teamTogetherCheckpoint
Week
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
Agree on the scoreboardTogether
Tracking fixesKlientBoost
Shopping rebuildKlientBoost
Architectural Glass SearchKlientBoost
Monthly readTogether
Fusing Center Google AdsKlientBoost
Bevel King launchTogether
Your approvalsYour team
CheckpointsTogether

Who's on your team.

Growth ManagerYour one point of contact, named before kickoff. Runs the account day to day.
Growth DirectorOversees the account and the plan.
Google Ads specialistBuilds, tests and funds the campaigns.
Tracking teamSettles what counts as a result, so the scoreboard holds.

Specialists join as your scope needs them. Shared Slack channel, 24-hour response on business days, US-based team.

What we need from you.

1Your break-even returnSets the target every campaign is judged on. A rough margin works.
2Fusing Center and Merchant Center accessSo both stores get the same read.
3The HubSpot answerDo Shopify orders also become Customers in HubSpot?
4Bevel King launch timingAds start when the site, form and call tracking are live.
Next step

Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.

Your KlientBoost onboarding in three steps: 1, sign the agreement. 2, get set up: the questionnaire, platform access and brand assets. 3, we assign your team and schedule your kickoff meeting.